News
March 17, 2026
SinoMedix, Part of The Lockwood Group, Welcomes Stratis to Expand Commercialization and Market Access Capabilities
Expanding our capabilities to deliver even more comprehensive market access solutions.
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Shapingthefutureofmarketaccess
Bringing together scientific expertise, strategic insights, and innovative solutions to navigate market access, optimize reimbursement, and accelerate patient access.
Services
Science-powered access with future-proof solutions.
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Market Access Consulting
- Commercial strategic planning
- Reimbursement, pricing, & contracting
- Market research & insights
- Health economic & outcomes research
- Policy impact & forecasting
- Clinical & payer account management
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Value Communications
- Payer marketing
- Pull-through
- HEOR
- Hub communications
- Market research
- Field Team Training
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Patient Access & Affordability
- Pricing, reimbursement, & policy strategy
- Vendor selection & contracting
- Access & reimbursement communications
- Program & channel design
- Market research & insights
- Patient support programs
Who We Are
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Meeting Needs
With the growing complexity of the healthcare system and a shift toward value-based care, there is increasing pressure to demonstrate the impact of a product in more innovative ways.
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Scientific Foundation
We noticed there was a blank spot in medical communications around the value narrative. Joining with market access leaders, we sought to bring together a curated group of people to meet the needs of the evolving market access landscape.
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Stakeholder Approach
As market access evolves, the list of stakeholders has grown. We ensure communication is tailored to each stakeholder.
Stakeholders We Engage
Payers
Employers
Physicians
Pharmacies
Patients
Caregivers
Hubs
Office Staff
GPOs
Hospitals
IDNs
Specialty
Community Pharmacies
Physician Assistants
Distributors & 3PLs
Infusion Centers
Sites of Care
Nurse Practitioners
Our Leadership Team
A team of experts built to support your business.
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Andrew Gottfried
CEO
Experienced leader bringing decades of market access expertise, created SinoMedix to deliver strategic consulting, value communications, and patient access solutions.
CM
Cora Meese, MBA
EVP, Client Services
Recognized for deep understanding of managed markets and commercial strategies. Leads multidisciplinary team supporting product lifecycle stages.
IA
Ilene Auerbach, PhD
GVP, Director, Clinical Strategic Solutions
Over 20 years healthcare communications experience. Expertise across stakeholders and therapeutic areas with science-grounded innovative solutions.
RC
Ryan Cox, RPh, MBA
SVP, Director, Market Access Strategic Solutions
30+ years experience with former payer background. Specializes in market access strategy, formulary management, risk-based contracting, and therapeutic expertise.
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What Our Clients Say
“When we were tasked with throwing together a payer advisory board meeting so quickly, your team delivered in a pinch and executed it flawlessly.”
Director, Payer Marketing
at midsize biotech
The SinoMedix Advantage
Numbers that speak for themselves
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Years of driving market access success
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Product launches executed successfully
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Diverse disease state markets represented
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Stakeholders engaged through high-impact strategies
Thought Leadership
What's Happening at SinoMedix
The future of market access starts here—news, insights, and expert perspectives.
Industry
February 2026
Ex-Entrée Health CEO Andrew Gottfried launches market access shop SinoMedix
A new chapter in market access consulting with experienced leadership at the helm.
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Insights
April 24, 2025
Key Themes and Findings from AMCP 2025
Critical takeaways from the Academy of Managed Care Pharmacy annual meeting.
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